How to create a live streaming account

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On August 27, 2024

一、Design the host of the live broadcast

The purpose of character setting is to label the live streamer and establish a strong association between the label and the live streamer, so that fans can remember the live streamer through this label. Character setting can be just one label or a group of labels. By designing the live streamer's label to design the live streamer's character setting, it can be achieved through three steps: analyzing the live streamer, extracting labels, and integrating labels.

1. Analyze the live streamer

Find the characteristics in the basic information

Live streamers are different people with different looks, personalities, styles and specialties.

Find the best in your personal strengths

2. Extract tags

Extract the most advantageous tags

Extract the most distinctive tags

3. Integrate tags

Special attention:

1. You need to consider whether the character is likable and whether it has a certain market potential;

2. Before confirming the final persona of the live streamer, you need to fully communicate with the live streamer to ensure that you reach an agreement.

Maximize advantages and features

Always adhere to this principle to make the live broadcaster better remembered

Appropriate polish

Appropriate polishing makes the live host more full and three-dimensional

Resolving conflicts

After confirming the persona, compare the live streamer's information to ensure there are no contradictions. If there are any contradictions that cannot be adjusted, fully communicate with the live streamer.

The principle of integrating tags is also to maximize the advantages and characteristics of the live streamer, so that the live streamer can be better remembered. At the same time, you can polish it appropriately to make the live streamer's personality more colorful. After the integration is completed, review the live streamer's information to see if there are any contradictions. If there are any contradictions, consider adjusting or highlighting them and communicate with the live streamer.

At the same time, it is recommended that the live streamer's style positioning must be consistent with the preferences of the platform's audience and have a sufficient number of consumer audiences on the platform. For example, if there are already a large number of live streamers of a certain type on the platform, and there are not many people watching the live broadcast rooms of this type of live streamer on a daily basis, and there are only a few users who like to watch this type of live content, then it is not recommended that the live streamer use the same live broadcast style positioning.

The last point is the recognition of the live streamer, which is often overlooked. When we help the live streamer to position his style, we must ensure that he or she recognizes this style in order to better "interpret" this style. For example, a live streamer with a cold appearance actually likes the cute style. If you ask her to be a cool queen in the live broadcast room, she doesn't like it or approve of it. It would be better to try to create a "contrasting cute" style, which will have a better effect. When a certain style is very suitable for the live streamer but the live streamer does not approve of it, we can also try to communicate with the live streamer. In short, before the style is determined, the operation and the live streamer must reach a consensus on this.

二、Present the host of the live broadcast

1. Package and prepare the live streamer before the show

External image creation

Create the live streamer's image based on the personality: including but not limited to the live streamer's hairstyle, clothing, makeup, etc.

Background material collection

Collection of relevant biographical materials about the live broadcast host, mainly photos, videos and other video materials

It is recommended to find prominent, vivid and interesting video materials, which are very important for the presentation of the live broadcaster's personality. Editing them into the live broadcaster's top video or as external promotional materials will bring very positive help to the presentation of the live broadcaster's personality.

Advantageous skills plus

Provide suggestions for the advantageous skills in the live streamer's personality, and arrange for the live streamer to continue to improve his skills
It is recommended that the live streamer can continue to learn and improve skills on the personality tag of one of his advantageous skills.

2. Create a personal image through an account

Four steps to display your account:

Account name:
Easy to understand, easy to remember, easy to spread

It is recommended to avoid choosing long and difficult words

Account avatar and background image:
Have personal characteristics

It is recommended to avoid choosing content that is in stark contrast to the image of the live broadcast room.

Account signature:
Simple and clear, synchronized live broadcast time

It is recommended that the personal introduction should be simple and clear to convey the personal style and positioning of the live streamer, so that people can know the live content of the live streamer at a glance. It is also recommended to synchronize the live broadcast time in the personal introduction so that fans and users know when to watch the live broadcast of the live streamer. You can refer to: "What I do + When will I start broadcasting + words of thanks"

Top videos:
Related to the live streamer’s style positioning, short video types and live stream types

It is recommended to make full use of the three videos at the top to directly convey the live broadcaster’s personality story to users

三、Strengthen the host character of the live broadcast

1. Live streamer personal symbol design

Language style:
According to the character setting, set a language style that matches the character and gradually form your own communication system

A personal symbol is a fixed behavior that is unique to the live streamer. After we find easy-to-spread and easy-to-remember tags to match the live streamer, these tags need to be expressed through a series of behaviors of the live streamer, so that these behaviors become the fixed behaviors of the live streamer. The most representative fixed behaviors need to be extracted, so that users will remember the tags expressed by the fixed behaviors over time. This fixed behavior is called the personal symbol of the live streamer.

Fixed outfit:
Based on the character setting, a fixed outfit that matches the character, which can be a wig or a watch

Signature move:
A signature move that matches the character setting