Live chat interaction skills
Live streamers don’t know how to communicate with viewers?
How can you get information about viewers?
Can’t greet all viewers who come in?
…
How can you interact with viewers?
一、Basic Talk
A live streamer suggested that anyone who enters the live broadcast room should know what to talk about. This is not a simple chat: Have you eaten? Where are you from? Instead, it is a chat about topics related to tourists or live streamers, and then continue to get closer to tourists through interactive barrages.
Here, the speech skills are divided into two categories: tourist perspective and live streamer perspective
Visitors' perspective
1. Nickname: Name, emoticons
- Name: For tourists whose nicknames are their own names, it is recommended to express respect for tourists in communication, such as "Welcome XXX, good morning XXX, welcome XXX to XX's live broadcast room
- Emoticons: It is recommended to start the topic around small symbols
2. Avatar: Landscape, portrait, animation, pet, object, no avatar
- Landscape: flowers, trees, mountains, water, sky, buildings. For example: Welcome XXX, XXX, is your avatar xxxx? Is this taken when you went to XXX before?
- Portrait: It may be the person himself, or some may be a partner, child, or celebrity. If you use a photo of yourself, you can start the topic around the photo; if you use a celebrity as an avatar, you can use the celebrity's work to cut in
- Anime: Stalks, animated characters, and some similar themes of animation as the topic to start
- Pets, objects: You can ask about a single thing, or you can combine the live broadcaster's own experience of intersecting with the thing to interact with the audience continuously
3. Honor level: fan group level, honor level
- Honor level and fan light board level partially reflect the actual situation of the audience, and communicate according to different situations
Honor level and fan group light board high: it is recommended to guide the audience to join their fan group by praising the visitor light board and honor level, and praising the visitor for accompanying his favorite live broadcaster
High honor level and low fan light board: you can start a topic around the high level
Low honor level and high fan light board: you can start a topic around being more dedicated to the live broadcaster
Low honor level and low fan light board: you can ask if it is a new account, how long you have been playing TikTok, and how you started playing
4. Entry method: short video, live broadcast square, traffic recommendation
Welcome XX, where did you get to my live broadcast room? This is fate, I hope XX has fun in my live studio
5. Viewing habits/preferences: short videos, favorite live streamers
- For short videos, you can ask the audience what type of short videos they like, tell the audience what type of videos you are currently shooting, or ask for the audience's opinions and suggest which direction to shoot to form interaction
- For live streaming, you can ask the audience which live streamers they usually like, what these live streamers have in common, and what advantages and characteristics you have compared to other live streamers
6. Personal signature: It is recommended to read the signature once before extending
7. Number of followers, number of fans: Extend according to the number of followers and fans
- For viewers with many followers: You can focus on the conditions for following the live streamer, what type of live streamer will click to follow, and express that you have some similarities to guide the audience to follow you
- For viewers with many fans: You can talk about the reasons for having many fans, how to increase fans, and whether there is any experience that can teach you
Live main perspective
1. Live streamer's own information: height, weight, zodiac sign, where they are from
2. Live streamer's experience: childhood, school experience, work experience, relationship experience, friend stories
Live streamers need to organize their own experiences and information, share them in the live broadcast room, and let visitors know about themselves
- Childhood experience: can be about embarrassing childhood events
- School experience: can explain your department, some things between classmates
- Work experience: can be about the work situation before live broadcasting, interesting things at work and getting along with colleagues, etc.
- Relationship experience: can be about first love or previous relationship
- Friend stories: some interesting things between friends
二、State
1. Treat every viewer equally, every visitor in the live broadcast room is important;
2. The host can express the welcome to the new visitors in the live broadcast room through smiles, tone, special sound effects and language, which can make the visitors feel the importance and respect of the live broadcast room, increase the probability of visitors staying in the live broadcast room, and increase the probability of successful interaction of cues
3. With special sound effects, facial expressions and actions, the enthusiasm and sense of welcome ceremony can be reflected.
三、Nonprocess
Process: Welcome → Self-introduction → Bring up interactive topics
Dimensions：By audience coverage
- Recommended reference 5:3:2
In the case of 5 viewers, 3 people give welcome and 2 people give interactive topics
- Interaction focus
Users who give gifts on the cue list
Newcomers to the live broadcast room
Replies to the barrage
If the live streamer can meet 20 new visitors every day, the live streamer will have many familiar fans in a month. At this time, the live streamer's live streamer will have visitors of different levels interacting and entertaining in the live streamer's live streamer room at the same time, and the atmosphere of the entire live streamer room will become very good.
According to the time allocation, it is recommended to maintain a fixed cue frequency, which needs to be customized according to the live streamer's situation.
