How to create a live broadcast room
一、Live streamer's personal image
The live streamer's personal image usually affects the user's first impression of the live streamer. If the personal image is not good, it is difficult to attract users to stay and watch. Even if the live streamer has a good personal image, we still recommend that the live streamer take care of his or her personal image before the broadcast. The live streamer can manage his or her personal style and image through clothing, makeup, expression management and beauty in four steps to give users a good first impression.
Clothing
It is recommended that live streamers should not choose clothes for being on camera too casually, such as pajamas, loose short sleeves, etc. Live streamers can choose some clothes that match their own style. On this basis, if you want to be more eye-catching, you can match accessories, such as a hat, hairpins, earrings, etc.
Makeup
It is recommended that live streamers keep their makeup clean and delicate. Hairstyle is also part of makeup. It is recommended to keep it neat, not greasy, and not messy; a suitable hairstyle can not only achieve the effect of modifying the face shape, but also match the clothing to add points to the overall look.
Expression management
In the live broadcast room, the live broadcaster needs to interact and communicate with the audience for a long time. In addition to static expressions, dynamic expressions when communicating and speaking are also particularly important. The live broadcaster's natural expression and smile will make it easier to get closer to the audience and convey positive feelings in the live broadcast room. If the live streamer is very shy in front of the camera, dares not look at the camera, or is serious and has a wandering eye in front of the audience, it may affect the audience's experience in the live broadcast room. If this happens, it is recommended that the live streamer practice more in front of the mirror or use video to record facial expressions. It is recommended to stay confident and smile during the live broadcast, and not to hunch over.
二、Recommended equipment list for live streamers
2.1 Common live broadcast types
Now let's take a look at how to choose equipment for different types of live broadcasts. There are usually several types of live broadcasts: indoor single-person live broadcast, indoor multi-person live broadcast, outdoor live broadcast, and outdoor talent live broadcast.
1. Indoor single-person live broadcast
The more common form of live broadcast is indoor single-person live broadcast, which means that the live broadcaster starts broadcasting indoors. The equipment can support the live broadcaster to communicate and interact with the audience in the live broadcast room normally, without special requirements.
Some organizations with live broadcast venues will also build professional live broadcast venues, equipped with professional sound cards, speakers, and set up lighting.
2. Indoor multi-person live broadcast
In some mature live broadcast markets, there will also be indoor multi-person live broadcast scenes. The live broadcast room of this type of live broadcast is relatively large, equipped with more professional lighting forms, using professional background walls and sound card equipment, and more props are displayed.
3. Outdoor live broadcast
This type of live broadcaster is generally outdoor adventure or recording facts. The equipment used can usually ensure normal broadcasting, and the equipment is not required.
4. Outdoor talent live broadcast
In some mature live broadcast markets, outdoor talent live broadcast has developed. In order to achieve the best live broadcast effect, the live broadcast host and the operator usually move the equipment outdoors for live broadcast. Usually, a temporary live broadcast venue is built, equipped with professional computer sound cards, professional speakers, fill lights, wireless microphones, wireless monitoring headphones, and equipped with professional cameras to shoot the entire process.
2.2 Essential live broadcast equipment
1. Broadcast equipment
For new live broadcasters, mobile phones are a convenient and low-cost tool for broadcasting. The advantages of mobile phones are low cost, simple operation, convenient and compact, and can be broadcast at any time. If conditions permit, you can use two mobile phones to broadcast, one for live broadcast and one for background music. It is recommended to choose a mobile phone with high enough running memory and clear enough camera.
2. Stable equipment
When broadcasting indoors, it is recommended that the live broadcaster prepare a bracket to avoid shaking or jittering when holding the device. There are many forms of brackets, including multiple positions (mobile phone + sound card + microphone + fill light) integrated, as well as separate single independent, floor-standing, desktop, etc., you can choose according to your needs.
3. Sound equipment
In the daily live broadcast process, sound is one of the essential items for the live broadcaster to convey the live broadcast content to the audience. In addition to playing music on mobile phones and computers, how can the live broadcaster improve the sound effect to add points to himself? Introduce equipment such as microphones, sound cards, and monitoring headphones.
- Microphone: The microphone is a device that helps the live streamer output the human voice in the live broadcast room, prevents popping sounds and noise, and can also reduce the noise in the surrounding environment and increase the volume of the live streamer. Sometimes the microphone of the mobile phone is too small, and the sound is not directional, which will be affected by the noise of the nearby environment. The audience cannot hear the voice of the live streamer clearly, affecting the audience's viewing experience.
- Monitoring headphones: Monitoring headphones are mainly used to monitor one's own voice. There are in-ear and head-mounted types. During the live broadcast/singing process, we can hear the accompaniment and our own voice in real time, and better control our own voice and rhythm.
- Sound card: If the live broadcast room needs richer sound effects, the live streamer can use a sound card device. The sound card can be connected to the music player and the mobile phone to provide background music and sound effects for the live broadcast room. Sound cards are divided into mobile phone sound cards and computer sound cards. Mobile phone sound cards are mainly connected to another mobile phone to play music through another mobile phone. In addition, most mobile phone sound cards have built-in sound effect buttons; computer sound cards are connected to computers and live broadcast mobile phones, and the music played by the computer player is transmitted to the live broadcast room. At the same time, sound effect plug-ins can be installed in the computer to provide live broadcast room sound effects. As an external processor of the device, the sound card needs to be debugged during use; and the sound card has relatively more sound effects, so debugging is a difficult problem for many novices. It is recommended to ask a tuner to perform one-on-one debugging when purchasing.
4. Lighting equipment
The live broadcaster can place a fill light in front of his face. At present, the more common one is to use a ring fill light. This fill light can set the color of the light, emitting warm light, white light, soft light and other light. The size is generally between 10 inches and 18 inches, and it is selected according to the live broadcast scene.
5. Network environment
It is recommended that the live broadcaster broadcasts in a high-speed and stable network, preferably in a WIFI environment, to avoid problems such as freezing of the screen and disconnection during live broadcast. Use a stable wireless network indoors. It is recommended to adjust and test before live broadcasting. Turn on WIFI and 5G network at the same time to prevent the software from automatically reducing the image quality after WIFI fluctuations; outdoor live broadcasts should first test the signal of the live broadcast point and select a place with good signal for live broadcasting.
三、Improve live streaming effect
Background effect
The live broadcast background is the second face of the live broadcaster. Whether the live broadcast background is beautiful or not will directly affect the audience's viewing experience. Learn how to arrange the live broadcast background and easily improve the audience's visual experience of the live broadcast room. The operator can teach the live broadcaster step by step to sort out what is the appropriate broadcast environment, and build the live broadcast room lighting, angles, background walls, etc.
Construction suggestions:
The live broadcast room background design is based on simplicity and generosity, avoiding being too messy. The setting should be consistent with the live broadcast content or style. Live broadcasters with conditions can choose background boards and corresponding decorative elements to enhance the atmosphere. It is not advisable to use pure white, pure black or reflective walls directly as the background. Avoid clutter in the decorations. When choosing a live broadcast room venue, try to choose a room without windows, or the windows have 100% blackout curtains to facilitate subsequent lighting arrangements. In addition, the live broadcaster can arrange some small lights in the background to enhance the overall atmosphere of the live broadcast room. For novice live broadcasters, it is recommended that the lighting should be refined rather than too much, and one or two lights can be used as embellishments.
Lighting effect
As mobile phones become more sophisticated, their lighting algorithms are getting closer to cameras, but most of them are still average algorithms, which means that very exposed areas will not be too glaring, and very dark areas will not be too dark. At present, combined with the characteristics of mobile phone algorithms, low-power lamps can meet the requirements.
Many people fall into the misunderstanding that after buying a good device, the effect will be better; Equipment and lighting are mutually dependent. Reasonable lighting and light control are necessary conditions for high-quality images, and their importance is even primary.
Lighting suggestions
Good lighting arrangement can increase the overall three-dimensional sense of the character, highlight the side profile, and beautify the face with its own light. We divide the basic lighting of the live broadcast room into two categories: main light and auxiliary light.
Main light:
The main light that reflects the appearance and form, and plays the role of main lighting, can make the face of the live broadcaster evenly illuminated, which is the first step of light beautification.
Common lamps:
18-inch ring light with three color temperatures
Placement method:
- The ring light is placed in front, and it is flat or from high to low
- The brightness is adjusted according to the color tone of the live broadcast room
- The angle can be appropriately raised
Auxiliary light:
The light that assists the main light increases the overall three-dimensional sense and plays a role in highlighting the side profile.
Double row lights:
- Illuminate from the left and right sides of the live broadcaster, evenly light the overall front light, and remove facial shadows
- Pay attention to the light ratio adjustment to avoid the situation where the light is too bright and the face is overexposed and partly too dark
Decorative lighting
In addition, the live streamer can arrange some small lights in the background to enhance the overall atmosphere of the live broadcast room. For novice live streamers, it is recommended that the lighting should be refined rather than too much, and one or two lights can be used as embellishments. You can refer to lighting decorations: sunset lights, rainbow lights, neon lights, white feather lights, stars, etc.
- Live broadcasts need to choose scenes with relatively bright light, and be careful not to let the screen have large areas of too bright or too dark scenes, and you can use fill lights;
- The visual effect is recommended to be clear and bright, without overexposure and blur;
- The live broadcast room should present soft warm-colored lighting as much as possible. On top of the basic version, you can also use auxiliary lights, contour lights, etc. to optimize the lighting effect of the live broadcast room.
